3 indispensible rules for excellent copywriting

Copywriting can be viewed of both as an art as a science. An art because it derives from one of the most ancient human traditions of old: that of literature and writing. Science, because it banks heavily on an understanding of human psychology and how it can be turned to a business advantage.

Know your audience

It is important to know who you’re writing for. You must be aware of your target audience. No copy can be successful without without it being geared exclusively towards a specific recipient. This target audience must be persuaded to elicit a specific response or action.

Know your offering

It is critical to get a complete rundown of the plan of action or product you are offering. One must know the strengths or unique selling propositions USPs of whatever it is you are trying to promote or market. The strenghts must be portrayed in a way so as to cause the target audience to take action.

Know your call to action

It is highly critical to have a well defined and specific call to action. this is basically what you want your audience to do, be it buy a product, or to commit to a particular course of action such as a signup.