Copywriting in the UK

The UK is one of a handful of countries with an advanced copywriting industry. A post industrialised country with a highly developed advertising and marketing industry, the United Kingdom is the birthplace of the English language. A country with such rich lingiustic traditions as Shakespeare and Jane Austin, England is where copywriting for the English language was developed and took off.

Copywriting is arguably most developed in English speaking countries. These countries are characterized by high literacy rates, a relatively affluent population and an extensive advertising industry. Large businesses are looking to sell their latest offerings to targetted customers. Copywriting is the means through which they seek to differentiate their products from one another.

Today, England, America, Canada, and Australia are the only countries where professional English language copywriting services are offered. DMOZ currently lists less than 50 copywriters in the UK, which is a relatively small number if you consider the fact that England is where English was born.