SEO and Niches

What is a niche? Or more specifically, what is an Internet or Web niche? And how does it relate to SEO? We’ve all heard a lot about how important it is to find the correct niche for Internet-based businesses. This question has been raised on Digital Point and other forums multiple times now, prompting me to attempt to answer this in the most intuitive way possible.

The literal meaning of a niche is a cove, or slit. Ever heard of a niche in the bark of a tree? Its importance lies in its confinement; its very definition implies the act of limiting. This means that your niche should be something specific and well-defined. The niche you choose for your business should be something for which there is demand in the world, and which preferably isn’t being served in the best way possible. You fill that gap.

This brings us to keyword gap analysis. Keyword gaps refer to subjects being searched unsatisfactorily. In other words, websites that can adequately serve search needs for a particular keyword simply do not exist. If you can create the information and serve it to the needy, you will have filled that keyword gap. This in turn creates a niche for your new website or online business. In this way, keyword gaps and niches are interrelated. More on this later, so stay tuned!