May 2nd, 2008

As the SEO gurus would tell you, after their light-years of intergalactic experimentation with black hats, red hats, and white hats, there is – finally - no better way to wiggle your way up the coveted Google rank, than to produce better copy. 

And that’s the official word.

In layman’s terms, your website needs to offer real, useful, and original content in order to be picked up by that monstrous Google Bot. 

Charles Dickens would have been delighted to have lived in this epoch, because in our era of e-commerce and the World Wide Web, copywriters for the web are actually making money.  Or they ought to, at least, in the new scheme of things.

By the Google yardstick, e-commerce as we know it would come down flat on its face if it weren’t for the meticulous copywriters who organize and deliver competent, useful webpages for customers and clients to search, and for Google to index. With more and more businesses joining the WWW bandwagon to attract customers, the signs augur well for copywriting business. Undeniably, where advertising was the driving force of marketing two decades ago, it is web content that now creates the online market for a certain product or service.
 

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